VALSPAR
Technologically Superior Paint
The Brief
Communicating the Valspar difference with Print, Vr & Experiential
A leader in coating technology, Valspar operates across a wide spectrum of industries including Energy and Construction. In-house technologists and scientists develop innovative formulae for products to ensure sustainability, safety and cost-effectiveness. There is simply no colour that Valspar cannot match. However, industry as a whole remains largely unaware of this important attribute. Valspar wanted to correct this and convey their leadership role in industrial coatings, as well as their commitment to protecting the environment via eco-friendly products and materials.
DM - VR Shade Card
Valspar’s shades were printed on a google inspired cardboard VR glasses. The entire shade card could be assembled in four easy steps and turned into a virtual space. A visualiser app would let them experience immersive virtual experience of spaces created using Valspar colours.
Valspar VR Event
A virtual ‘Festival of Colour’ activation event was proposed for various distribution partners across the UAE to demonstrate Valspar’s innovative products, eco-friendly stance and change it’s brand perception. To encourage our target audience to visit and participate, we used social media and local digital platforms, as well as Dms and sales kit. It ensured that Valspar is known to be a technology-driven brand offering an exciting, diverse and vivid range of technologically superior colours in a fun and exciting way.