DUBAI FESTIVAL CITY MALL

TEASER CAMPAIGN TO CREATE EXCITEMENT ABOUT THE MALL’S RENOVATION AND RELAUNCH.

Dubai Festival City Mall went through extensive renovations in 2016. New eateries and hi-end fashion retailers will join the tenant roster in 2017. Parts of the mall were closed down and giant outdoor sheets covered up the construction site. We were asked to create hoardings that will not just cover up the construction site but also generate curiosity and anticipation, giving the customers a hint of what’s lying in store for them.

Idea

The idea was to ‘Unveil’ the line-up of new retailers and entertainment options available post the mall’s renovation.

Execution

Stylish models unveiled the hoardings using the peel' effect and revealed the upcoming luxury brands. The hoardings were shot over a 3 day fashion and product shoot across various categories from fashion and retail to food and entertainment.