About Priti
I am an art director, designer and a chef, currently pursuing masters in HCID (Human Computer Interaction Design). I also sit on the board of Woodfield Project as their trustee and volunteer.
My wildly divergent careers, has helped me identify where ideas interact - and more significantly develop interdisciplinary thinking which has become a critical factor in today's rapidly evolving business world. Along the way, I have tried to make awesome stuff and not be a jerk in the process. That's always been my motto, anyways.
Art Director
In my 17 year - career as an Art Director, I've worked with both big and small agencies - from FCB, Ogilvy and BBDO with Fortune 500 brands, to independent design shops and in-house agencies. I've led integrated advertising campaigns across emerging channels, TV, print, digital and social. I have also led re-branding and design efforts for large-scale, corporate identity systems. In working directly with clients, I seek to develop partnerships to deliver strategic and emotionally-resonant creative solutions.
Having worked at all levels within the creative industry in many countries on a wide range of delightful clients, I have had the opportunity to lead and nurture both small and large teams and specialise in conceptual thinking, creative direction, design and photography.
At the core of all the projects that I work on, is an insightful concept and a systematic approach that is always appropriate and relevant to the specific needs of that particular client or brief.
My undergraduate degree is in BFA(Applied arts) where I specialised in photography and throughout my advertising career, I have art directed and worked on post production of many shoots, be it fashion, food, product or lifestyle.
Chef
I started cooking in my mother’s experimental, yet strict and stringent kitchen at the age of 9. However my interest in cooking professionally, began when I launched my first pop up cafe at The Woodfield Project in London, serving traditional food in an inventive manner. which was wildly successful.
My new interest and success in food, led to jobs at Eataly and Claridge’s Hotel. I have been extremely lucky to work with top renowned chefs like Dmitri Magi, Richard Gali and likes who have worked in Michelin starred restaurants around the world. I have learned cooking with new ingredients, techniques and developed creative skills in menu implementation, flavours, methods, plating style and staying calm in face of managing a pass that can push covers on a busy weekend night.
“What they say about me”
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Flip-flop in the snow - that's Priti. She is surprising, unique, fun, interesting, different. Working with her was always fun and inspiring. She is full with great ideas and excellent executions. I can recommend her to anyone who wants to spice up their creative life.
Dorottya Lovy-Csegezi
Brand Strategist : Social Media Consultant : Freelance Writer : MBA
Previously at Ogilvy, Budapest -
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Priti is intelligent, articulate, focussed, and hard-working. Besides the normal duties of a trustee in discussing and clarifying the policy directions to be taken as the charity took form, among other tasks she undertook much of the publicity on social media. This played a large part in creating the image of the charity and attracting membership during difficult times.
Andrew Sharp
Emeritus Professor Andrew Sharp, ONZM
Chair at Woodfield Project -
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Priti is a very talented artist, who is capable of applying her beautiful design ideas to commercial briefs and projects. Very high level of astetics and craftsmanship is present in all her work. Diligent and dedicated. Her personality also very nice, and all creative people got on well with her.
Andrea Dickinson
Marketing, Brand & Innovation consultant
Previously Group CEO at Ogilvy Budapest -
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Many art directors know their limitations, Priti is not one of them... she is constantly building momentum for the next burst of creativity. She knows how to focus her energy and how to deliver ideas that work... As a person she is Priti from the outside, and pretty from the inside.
Ramzy Haddad
Managing Director and Executive Creative Director at RAPP
Previously at Y&R Mena -
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Priti is special. Seriously special. Her ideas delight. They surprise. They scare you at times. And they make the agency's portfolio look nice too. It's a pleasure to watch her craft her ideas. To see the angst she goes through to find the right expression. The right typeface. The right mood. The right feel. Her real strength though is her core. Her intuitive understanding of the communication business. In a world of ever changing fads, where expressions like 'visual ideas' and 'long copy' are thrown around like confetti, she talks solutions. Lastly, her drive. It is maniacal. It is contagious.
Robby Mathew
Vice Chairman and Chief Creative Officer - FCB Interface -
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I worked closely with Priti during her time in Dubai at two agencies. Priti is a dedicated, hard working professional. I tried to get her into where I am now on more than one occasion, because she's an art director who keeps it fresh and comes up with interesting ideas. Priti is easy to work with and is also a truly nice person, which is a rare commodity in our business.
Derek Mullings
Freelance senior copywriter
Previously at Lowe Mena, Dubai -
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Priti is definitely a key member of our team. Since the first days I could see her professionalism, creativity, organization and genuine love for food. Champion of Indian and vegan cuisine, with good expertise in French techniques. I recommend reaching out if you want to create a top quality experience.
Kacper Wojtasik
Senior Chef De Partie, Claridges
CAREER TIMELINE
SELECTED CLIENTS
ADVERTISING
BEAUTY
Nivea
Garnier Skincare
Axe Deodorant
Lux Beauty
TECH
Whatsapp
Cloudera
Yahsat
RETAIL/FASHION
Dubai Festival City Mall
Marks & Spencer
TELECOM
Pannon Telecommunication ( Telenor)
Etisalat Communications
Yahsat Satellite communications
Kyocera Mobiles
Tata Docomo
AUTOMOTIVE
Toyota
Mahindra and Mahindra Tata Motors
CHARITY/NGO
The Woodfield Project
HOSPITALITY / TRAVEL
Armani Hotel
Westin Hotel
Cox and Kings Travel
FMCG
Agro Tech Foods
Mother Dairy
ITC Ltd.
DRINKS AND BEVERAGES
Rani Float Juices
Barbican Turbo
Barasti Bar
HOUSEHOLD & DOMESTIC
Valspar Paints
Ace Hardware
Bluestar Air conditioners
Nerolac Paints
Teka Kitchens
FINANCE
Dubai First Bank
Indusind Bank
FOOD
Claridge’s Hotel
Shurland Hotel
Eataly
The Woodfield Project
Streatham Space Project
Inkspot Brewery